NIKE: BETTER IS TEMPORARY

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

In the heart of Tel Aviv, immerse yourself in the NIKE: BETTER IS TEMPORARY book, a must-have for design enthusiasts. This book showcases Nike's innovative design philosophy and rich history, making it a perfect addition to your collection. Available in our store, grab it for just [current price], a fantastic deal for a book of this caliber. Experience the latest trends and insights from Nike right here in Tel Aviv. A bestseller in the city, this book is a staff pick for anyone passionate about design and innovation.
Showcases Nike's innovative design philosophy
Perfect for design and history enthusiasts
Available for pickup in Tel Aviv
Staff pick for local design lovers
Fast shipping options for quick delivery